At USENIX and other conferences, I hit upon a nice gimmick thatwas surprisingly a hit. I bought a button maker and press, andwrote some software that could let you type in any phrase and itwould typeset it as a custom button, printed on a laser printer. We would come up with a trade event button with our logo and number butyour phrase. People loved to wear those. Most people weren't actuallythat inventive, but we used all the best phrases, plus many I thoughtof myself, for those who just wanted a pre created funny button. Ofcourse we could and did make some of those up in improve, but oftenthe prime phrase would make fun of a few event which had happenedright there at the convention, most likely in the keynote tackle. Thetopical nature of this reminded people of our product, and everybodywould come to our booth to get one. By the standards of later information superhighway companies, ClariNet would startsmall, with about $100,000 of sales in the first year. However,unlike my past forays in the packaged software field, I quicklycame to love the value of a ordinary income enterprise. Once Ihad sold a buyer, if I kept them happy, I kept getting a chequeevery month. Many clients happily pay as you go a year in develop.

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