The moreyou invest in a enterprise model, the harder it is to turn the shipeven if you recognize the time is right. Tim O'Reilly merits a distinct point out here, and not just for theearly Viola browser his company built. Tim is basically abook publisher, with the good line of technical books in the unix, linuxand internet space. However, he was also keen on cyber web eBook publishingand began GNN Global Network Navigator as the web was dawning. Itwas the first severe advertisement site, with a plan to be advertisingsupported. He sold it to AOL for a good price at the time. If yourdefinition of the first dot com depends upon it being HTML based,O'Reilly and Associates and GNN. com may well merit the title. We began before there was a web industry, and so used trade showsoriented to the Unix world and networking world. Interop, a show devotedto networking merchandise, was the pioneer on the infrastructure side, butwhen it comes to using the information superhighway as a platform, Alan Meckler's InternetWorld show opened the doors. The first one was a tiny affair in New York'sJavitz center.