Fromthe point of view
of crazy market valuations, it was a bad idea, sinceadvertising gave you this nebulous but large upside, as long as peoplebelieved in it. In addition, people won't admit it, however the ideathat one can switch enterprise models
quickly may be false. The moreyou put money into a enterprise model, the harder it is to turn the shipeven if you recognize the time is ideal. Tim O'Reilly merits a special mention here, and never only for theearly Viola browser his company built. Tim is primarily abook writer, with the best line of technical books in the unix, linuxand cyber web space. However, he was also fond of web eBook publishingand started GNN Global Network Navigator as the web was dawning. Itwas the first serious advertisement site, with a plan to be advertisingsupported. He sold it to AOL for a good price at the time. If yourdefinition of the first dot com depends on it being HTML based,O'Reilly and Associates and GNN. com might merit the title. We began before there was an internet industry, and so used trade showsoriented to the Unix world and networking world.