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They had people type in all theprices on era items from the ads in the thick technologymagazines like Computer Shopper and PC Magazine. You could then lookthrough the lists and find the stores with among the best prices on whatyou had. Later, online looking bot spiders which did this on theweb would become a huge business. I recall one of the vital first ones sellingfor $35 million for no reason during the true dot com craze. At USENIX and other conferences, I hit upon a nice gimmick thatwas unusually a hit. I bought a button maker and press, andwrote some program that would will let you type in any phrase and itwould typeset it as a custom button, published on a laser printer. We would arise with a trade show button with our logo and number butyour phrase. People loved to wear those. Most people weren't actuallythat creative, but we used all the best terms, plus many I thoughtof myself, for people who just wanted a pre created funny button. Ofcourse lets and did make some of these up in boost, but oftenthe most advantageous phrase would make fun of some event which had happenedright there at the conference, in all opportunity in the keynote address. Thetopical nature of this reminded people of our product, and everybodywould come to our booth to get one.

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