We were able to switch from one nation to an alternative without ahiccup, and in reality now had a system through which either city could benuked and the scoop would proceed to flow. More on this later. During my possession, we didn't switch to ads. There weresome sites with fancy ad sales forces able to run ads and get highCPMs for them for a long time, but that was transitory. Only when Googleand Overture came along did a very sustainable ad model arrive. Idon't know if it was a right resolution or not to wait see you later. Fromthe standpoint of crazy market valuations, it was a bad idea, sinceadvertising gave you this nebulous but large upside, as long as peoplebelieved in it. In addition, people won't admit it, however the ideathat you could switch company models effortlessly may be false. The moreyou put money into a business model, the harder it is to turn the shipeven if you know the time is right. Tim O'Reilly merits a unique point out here, and not just for theearly Viola browser his company built. Tim is essentially abook writer, with the good line of technical books in the unix, linuxand web space.