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Prodigy was intendedto be highly polished and content focussed, as a replacement of a moreopen forum like Compuserve. They desperate to spend a lot tolicence premium content. They had walked into Tribune, and askedif they can get star sportscaster Howard Cosell to jot down a customcolumn for them. The Tribune folks laughed and said, "Howard Cosellwon't light his cigar for you for only $10,000. " The Prodigyfolks said yes devoid of blinking, on account of their rich mommy anddaddy. Thus a department to sell to online facilities was created.

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